Table 4

Examples of toys with food brand logos in the US

Play-Doh (Hasbro)


• Play-Doh Little Debbie snack Cake Kitchen

Kit includes Play-Doh, an oven/cookie table, mold trays to make five kinds of snack cakes, creme/chocolate extruder.

• Play-Doh Chuck E. Cheese Pizza Playset

Kit includes mold to make pretend Chuck E. Cheese pizzas.

• Play-Doh Lunchables Playset

• Play-Doh McDonaldland Happy Meal Playshop

Makes a pretend Happy Meal with hamburger, fires, shake and toys. Comes with Happy Meal box.


Barbie Dolls (Mattel)


• Jello Barbie

Barbie wears a t-shirt with "Jello" written on it. Set comes with Jello and mold for making Barbie's pink Jello.

• McDonald's Barbie

Barbie is dressed in a McDonald's clerk outfit. She has a tray of French fries, hamburger, soft drinks. Comes with Barbie's little sister Kelly who has a Happy Meal.

• Little Debbi Barbie

Barbie is dressed to go shopping. In her Little Debbie shopping bag are authentic miniature boxes of Little Debbie snack cakes.

• Coca-Cola Majorette Barbie


McDonald's Play Sets (Creative Design)


• McDonald's Food Cart with Play Food

Features a cart and drive-through window with a play cash register, grill, deep fryier, and McFlurry machine. 30 food accessories including burgers, fries, Chicken McNuggets, pies, soft drinks.

• McDonald's Deluxe Mealtime Set

• McDonald's Fast Food Center


Easy-Bake Sets (Hasbro)


• Easy-Bake Chips Ahoy Cake Bake Set

• Easy-Bake Oreo cakes Bake Set

• Easy-Bake Pop Tarts Snack

• Easy-Bake Pizza Hut Menu

• Easy-Bake M&M's Cookies Bake Set

• Easy-Bake Kellogg's Tony the Tiger Cakes Mini Bake Set

Fisher-Price Oreo Matchin' Middles Game (Fisher Price)

A matching game for young children to learn shapes with plastic real looking oreo cookies that pull apart to reveal shapes.

Teddy Grahams Game (Mattel)


Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3   doi:10.1186/1479-5868-1-3

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