Table 5

Examples of Food Branded Reading and Counting Books for Preschoolers and Young Children in the US

Hershey's®


Hershey's Kisses: Counting Board Book; The Hershey's Kisses Addition Book; The Hershey's Kisses Subtraction Book; The Hershey's Milk Chocolate Multiplication Book; The Hershey's Milk Chocolate Bar Fractions Book; Hershey Milk Chocolate Weights and Measures


    M&M's®


The M&M's Brand Chocolate Candies Counting Board Book; The M&M's Brand Counting Book; More M&M's Brand Chocolate Candies Math; The M&M's Brand Count to One Hundred Book; The M&M's Brand Color Pattern Book; The M&M's Brand Birthday Book; The M&M's Brand Easter Egg Hunt; The M&M's All-American Parade Book; The M&M's Halloween Treat Book; The M&M's Brand Valentine Book; The M&M's Thanksgiving Feast; The M&M's Christmas Gift Book


    Kellogg's® Froot Loops!®


Kellogg's Froot Loops! Counting Fun Book; Kellogg's Froot Loops! Color Fun Book;


    Reese's Pieces® Candies


Reese's Pieces Peanut Butter: Counting Board Book; Reese's Pieces Math Fun: Addition 1 to 9; Reese's Pieces Count by Fives


Cheerios®


The Cheerios Counting Book: 1, 2, 3; The Cheerios Play Book; The Cheerios Animal Play Book; The Cheerios Halloween Play Book: Fill in the Missing Cheerios; The Cheerios Christmas Play Book


Necco®


Necco Sweethearts Be My Valentine Book; Have a Heart: Book of Friendship (Necco Sweethearts); Math Magic (Necco Sweethearts); Christmas Buttons (Necco Candy Button Series); Easter Buttons (Necco Candy Button Series)


Twizzlers®


Twizzlers: Shapes and Patterns; Twizzlers Percentages Book


Pepperidge Farms® Goldfish® Crackers


Pepperidge Farm Goldfish Counting Board Book; Pepperidge Farm Goldfish Counting Fun Book; Pepperidge Farm Goldfish Fun Book


Others


Oreos Cookies Counting Book; Skittles Riddles Math; Sun Maid Raisins Play Book


Source: Amazon.com <<http://www.amazon.com/exec/obidos/tg/guides/guide-display 2003 webcite>>

Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3   doi:10.1186/1479-5868-1-3

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