Table 1

Good for kids media campaigns
Campaign Content Key message(s)
Brand Children playing, drinking water and dressed up in vegetable costumes with a 3-step message jingle (1. Get active, get out and play, it’s good for kids one hour a day, 2. Drink H2O, think water first, 3. Two serves of fruit and five of vegies). Drinking water instead of sweetened drinks, increasing physical activity and reducing sedentary behaviour and increasing vegetable and fruit consumption and reducing consumption, of energy dense nutrient poor foods. Launched the Good for Kids. Good for Life brand.
Water Images highlighting the high amounts of sugars in soft drinks and fruit juices, and of children having fun drinking water. Drinking water instead of sweetened drinks.
Physical activity Children having fun being physically active, and getting bored watching TV/playing electronic games. Children need 1 hour of physical activity everyday. Children should not play sitting down for more than 2 hours a day.
Vegetables Images of parents serving up delicious and affordable vegetables in fun and creative ways. It can take up to 10 times for kids to try vegetables before they like them.
Reruns Previous campaigns were repeated. All the above.

Bell et al.

Bell et al. International Journal of Behavioral Nutrition and Physical Activity 2013 10:114   doi:10.1186/1479-5868-10-114

Open Data