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Question route |
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| Spontaneously probed (dis)likes |
"If you think about food, what do you like best in the world?" "If you think about food, what do you think is the worst food in the world?" |
| Attributes responsible for (dis)liking |
"What is it that makes this product so nice/awful?" |
| Categorization of fruit & vegetables |
The children were invited to group the 15 fruit and vegetable products according to their opinion. They could choose how many groups they wanted to make. |
| Tasting seven pieces of fruit |
The children were asked to taste the fruit pieces (in random order) and to tell what they liked or disliked about it. The characteristics of the product were also discussed. |
| Healthy eating strategies |
"If you are served a food that you do not like, what happens then?" "What do your parents say about fruits/vegetables?" |
| Appropriate eating situations |
"Which picture depicts the most appropriate moment for eating fruit/vegetables?" "Which picture depicts the most appropriate occasion to eat fruit/vegetables?" |
| Free associations |
Associations and images for fruit and vegetables were explored by questions, free associations and game tasks about coolness, boringness, and appropriate target population for fruit and vegetables. |
| Concept of health |
"Can you explain what health means?" Then the children were shown five pictures of products: grapes, leek, French fries, tart and candies. For each product they were asked: "Do you think this product is healthful?" "Why do you think that it is healthful/not healthful?" |
Zeinstra et al. International Journal of Behavioral Nutrition and Physical Activity 2007 4:30 doi:10.1186/1479-5868-4-30 |
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