Table 3

Exposure to TV ads, attitudes toward and liking of fruits and vegetables and usual intake: The Pro Children study

Austria
 Belgium
 Denmark
 Iceland
 Netherlands
 Norway
 Portugal
 Spain
 Sweden
TV ad exposure (number of TV ads seen during last month (0–9))
 6.2
6.1–6.3
 5.8
5.7–5.9
 5.5
5.3–5.6
 6.0
5.9–6.2
 6.3
6.2–6.4
 6.1
5.9–6.2
 5.7
5.6–5.8
 7.0
6.8–7.1
 5.5
5.3–5.6
FJV ads (number of TV ads seen during last month (0–3))
 2.0
2.0–2.1
 1.6
1.6–1.7
 1.6
1.6–1.7
 1.9
1.9–2.0
 1.7
1.6–1.8
 1.7
1.6–1.7
 1.6
1.5–1.6
 1.9
1.8–2.0
 1.3
1.3–1.4
High sugar ads (number of TV ads seen during last month (0–3))
 2.1
2.1–2.2
 2.1
2.1–2.2
 2.0
1.9–2.0
 2.0
1.9–2.0
 2.3
2.3–2.4
 2.2
2.1–2.2
 2.0
2.0–2.1
 2.6
2.5–2.6
 2.1
2.1–2.2
Attitudes (mean of 4 items)
 4.2
4.2–4.2
 3.8
3.7–3.8
 3.9
3.9–4.0
 4.0
3.9–4.1
 3.8
3.7–3.8
 4.1
4.0–4.1
 4.4
4.4–4.5
 4.1
4.1–4.2
 4.0
3.9–4.0
Liking (mean of 4 items)
 4.1
4.0–4.1
 3.9
3.9–4.0
 4.0
4.0–4.0
 4.2
4.2–4.3
 3.9
3.9–4.0
 4.2
4.2–4.3
 4.1
4.1–4.1
 3.7
3.6–3.7
 4.1
4.0–4.1
Fruit and vegetable intake (mean of 5 items)
 2.9
2.9–3.0
 3.2
3.2–3.3
 3.0
2.9–3.0
 2.9
2.8–3.0
 3.0
2.9–3.1
 2.9
2.9–3.0
 3.1
3.1–3.2
 2.9
2.9–3.0
 2.9
2.8–3.0

mean values and 98% CI of the scales are presented

Klepp et al. International Journal of Behavioral Nutrition and Physical Activity 2007 4:46   doi:10.1186/1479-5868-4-46