Table 2

Importance of taste, price, nutrition, and convenience when purchasing food from a fast food restaurant and the grocery store

Very important % (n)

Somewhat important % (n)

Not very important% (n)

Not at all important % (n)


Fast food

Taste

76.9 (456)

20.7 (123)

1.7 (10)

0.7 (4)

Convenience

56.4 (333)

35.4 (209)

6.8 (40)

1.4 (8)

Price

40.4 (239)

43.4 (257)

13.2 (78)

3.0 (18)

Nutrition

20.8 (122)

37.4 (219)

29.4 (172)

12.5 (73)

Groceries

Taste

78.3 (461)

20.2 (119)

1.5 (9)

0 (0)

Convenience

34.5 (202)

47.7 (279)

14.5 (85)

3.3 (19)

Price

59.4 (350)

34.6 (204)

5.3 (31)

0.7 (4)

Nutrition

39.7 (233)

43.8 (257)

11.4 (67)

5.1 (30)


Harnack et al. International Journal of Behavioral Nutrition and Physical Activity 2008 5:63   doi:10.1186/1479-5868-5-63

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