Environmental factors that increase the food intake and consumption volume of unknowing consumers.
Wansink B.
Department of Marketing and Nutritional Science, University of Illinois at Urbana-Champaign, Champaign, Illinois 61820, USA. Wansink@uiuc.edu
Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although such environmental factors appear unrelated, they generally influence consumption volume by inhibiting consumption monitoring and by suggesting alternative consumption norms. For researchers, this review suggests that redirecting the focus of investigations to the psychological mechanisms behind consumption will raise the profile and impact of research. For health professionals, this review underscores how small structural changes in personal environments can reduce the unknowing overconsumption of food.
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PMID: 15189128 [PubMed - indexed for MEDLINE]