Table 1

Annual Advertising Budget for Products/Brands of Food and Beverages in the US, 2001

Product/Brand

$$ in Millions


    Beverages

Coke, Diet Coke

$224.0

Pepsi, Mountain Dew

$226.0

Kool-Aid

$15.9

Dasani Bottled Water

$26.4

Aquafina Bottled Water

$13.2

    Candy

Nestle candy

$65.0

Hershey's candy

$55.0

M&M's candy

$46.8

Snickers candy bars

$46.4

Reese's candy

$22.7

    Snack Chips

Frito-Lay & Frito's chips/snacks

$24.8

Dorito's tortilla chips

$20.9

Ruffles potato chips

$19.3

Bugles corn snacks

$13.4

    Fast Food Restaurants

McDonald's

$635.0

Burger King

$298.0

KFC

$206.5

Taco Bell

$179.4

Pizza Hut

$148.0


Source: Advertising Age. June 24, 2002.

Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3   doi:10.1186/1479-5868-1-3

Open Data