Table 1 |
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Annual Advertising Budget for Products/Brands of Food and Beverages in the US, 2001 |
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Product/Brand |
$$ in Millions |
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|
|
Beverages |
|
|
Coke, Diet Coke |
$224.0 |
|
Pepsi, Mountain Dew |
$226.0 |
|
Kool-Aid |
$15.9 |
|
Dasani Bottled Water |
$26.4 |
|
Aquafina Bottled Water |
$13.2 |
|
Candy |
|
|
Nestle candy |
$65.0 |
|
Hershey's candy |
$55.0 |
|
M&M's candy |
$46.8 |
|
Snickers candy bars |
$46.4 |
|
Reese's candy |
$22.7 |
|
Snack Chips |
|
|
Frito-Lay & Frito's chips/snacks |
$24.8 |
|
Dorito's tortilla chips |
$20.9 |
|
Ruffles potato chips |
$19.3 |
|
Bugles corn snacks |
$13.4 |
|
Fast Food Restaurants |
|
|
McDonald's |
$635.0 |
|
Burger King |
$298.0 |
|
KFC |
$206.5 |
|
Taco Bell |
$179.4 |
|
Pizza Hut |
$148.0 |
|
|
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Source: Advertising Age. June 24, 2002. |
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Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3 doi:10.1186/1479-5868-1-3 |
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