Table 1

Annual Advertising Budget for Products/Brands of Food and Beverages in the US, 2001

Product/Brand
$$ in Millions

Beverages

     Coke, Diet Coke
$224.0
     Pepsi, Mountain Dew
$226.0
     Kool-Aid
$15.9
     Dasani Bottled Water
$26.4
     Aquafina Bottled Water
$13.2
Candy

     Nestle candy
$65.0
     Hershey's candy
$55.0
     M&M's candy
$46.8
     Snickers candy bars
$46.4
     Reese's candy
$22.7
Snack Chips

     Frito-Lay & Frito's chips/snacks
$24.8
     Dorito's tortilla chips
$20.9
     Ruffles potato chips
$19.3
     Bugles corn snacks
$13.4
Fast Food Restaurants

     McDonald's
$635.0
     Burger King
$298.0
     KFC
$206.5
     Taco Bell
$179.4
     Pizza Hut
$148.0

Source: Advertising Age. June 24, 2002.

Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3   doi:10.1186/1479-5868-1-3