Table 2

Number and scheduling of good for kids advertisements for each campaign *
2007 June July August September
3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30
Good for kids brand
TV (Sun-Sat) 200 150 150 100 100
Radio (Sun-Sat) 15 15 15 15
Print (Mon-Sat) 15 15 15 15 14
Water campaign
TV (Sun-Sat) 200 150 100 100 100
Radio (Sun-Sat) 15 15 15 15
Print (Mon-Sat) 15 15 15 15 14
2008 June July August September
01 08 15 22 29 6 13 20 27 03 10 17 24 31 7 14 21 28
Physical activity campaign
TV (Sun-Sat) 80 70 70 80 70 70
Radio (Sun-Sat) 60 60 60 60 60 60 60 60 60
Print Emails, posters, stakeholder newsletters
2009 September October November December
6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27
Vegetables campaign
TV (Sun-Sat) 180 200 100 100 100
Radio (Sun-Sat) 136 136 136 136 116
Print Emails, posters, stakeholder newsletters
2010 February March April May
7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30
Culturally appropriate radio campaign
Radio (Sun-Sat) 32 32 32 32 32 32 32 32
Re-run campaign
TV (Sun-Sat) 105 105 105
Radio (Sun-Sat) 80 80 80 80

*Excludes community service announcements (CSAs) and bonus activity.

Bell et al.

Bell et al. International Journal of Behavioral Nutrition and Physical Activity 2013 10:114   doi:10.1186/1479-5868-10-114

Open Data