Table 2 |
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|
Portrayals of branded soft drinks compared to other branded beverages for 95 movies, 1991–2000 |
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| Soft drinks versus... |
Movies Portraying Specific Branded Beverages |
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|
|
|||||||||
| Neither Beverage |
Both Beverages |
Comparison Beverage Only |
Soft Drinks Only |
p-value |
|||||
|
|
|||||||||
| N |
% |
N |
% |
N |
% |
N |
% |
||
|
|
|||||||||
| Non-alcoholic beverages a |
62 |
65.3% |
0 |
0% |
2 |
2.1% |
31 |
32.6% |
.0001 |
| Beer b |
59 |
62.1% |
7 |
7.4% |
5 |
5.3% |
24 |
25.3% |
.0004 |
| Other alcoholic beverages c |
57 |
60.0% |
4 |
4.2% |
7 |
7.4% |
27 |
28.4% |
.0006 |
|
|
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|
a. Non-alcoholic beverages are any non-alcoholic beverage that is not a soft drink, such as milk, juice, sports drinks, juice mixes. b. Beer is any alcoholic beverage defined by the producer as beer. c. Other alcoholic beverages are any alcoholic beverage not defined as beer. |
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|
Cassady et al. International Journal of Behavioral Nutrition and Physical Activity 2006 3:4 doi:10.1186/1479-5868-3-4 |
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